Most aspiring entrepreneurs don’t wake up every day dreaming about launching a hotel.
Swapping sheets, setting up the breakfast buffet, de-escalating disgruntled guests, and obsessing over average daily rate metrics isn’t nearly as exhilarating as raising a fat Series A round and burning it all billions-or-bust on launching the next Uber or Instacart.
A lot of independent hotels also are family businesses, so running them is often a generational thing. In other instances, would-be hotel founders grind their way up through the system at goliaths like Marriott or Hilton before going out on their own.
Downtown Carmel shops and
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