Turkish Airlines: National carrier rebrands itself to better represent country’s culture

Turkish Airlines has rebranded as Türkiye Hava Yolları, according to President Recep Tayyip Erdogan.

The move is part of the country’s push to be internationally known as “Türkiye”, which is how its name is spelled and pronounced in Turkish. The name is pronounced tur-key-yay.

“Turkey no longer exists. It is Türkiye,” Erdogan said during a ceremony marking the launch of a new communications satellite.

“Türkiye Hava Yolları will be inscribed on the bodies of our planes instead of Turkish Airlines.”

In Turkish, “Hava Yolları” translates as airlines.

Why has Türkiye  changed its name?

Erdogan’s government said the name “Türkiye” better represents Turkish culture and values – although some observers have suggested that the move is an effort

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