Tourism New Zealand Launches First Campaign In Two Years That’s Aimed At Enriching Experiences

Amid New Zealand’s reopening of its borders with certain travel requirements, Tourism New Zealand has launched a campaign centered on the natural and cultural splendors of the country that is known in the Māori language as Aotearoa.

The new campaign, titled “If You Seek,” wants international visitors to not only be mindful of but also embracing distinct aspects of Māori values and traditions.

“If You Seek” includes an emphasis on the value of the Māori words, manaakitanga (a deep expression of hospitality and reciprocal understanding and connection) and kaitiakitanga (guardianship and care for the environment).

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