The rise of adventure travel: How millennials are reinventing solo travel

There’s a meme going around which says that Jesus’s real miracle was to have 12 close friends in his 30s. It’s a joke that makes millennials equally chuckle and sigh, as most feel that their circle of friends gets smaller by the year.

Millennials’ tend to feel their loneliness most keenly when it comes to planning travel. Doing any solo activities is still viewed with a certain scorn, or even pity, making it hard to go on the road trip of your dreams without a friend or partner.

This is why adventure travel companies have become particularly popular with millennials. They cater to young solo travellers who want to join a

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