The Millennial Who Started A Global Lifestyle Brand From Her Mother’s Living Room In West Sussex

Founded in 2017 from Jessica Hanley’s childhood bedroom in West Sussex, Piglet in Bed started as a small direct sale linen brand selling duvet covers and pillow cases. Today, the brand has offices and operations in both the US and UK, and has grown to include, much more bedding, sleepwear, table linens, gifts and accessories.

What’s the story behind the name?

Jessica Hanley: I launched Piglet in Bed in 2017 with my mother’s help from her house in rural West Sussex. Those early years building the business in the countryside have left their mark on the brand in many ways, including the

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