The Mad Lords Guide To Paris Fashion Week

Tucked away in a courtyard behind rue Saint-Honoré, Mad Lords is a Paris jewelry emporium like no other. Soulful crystals by Jacquie Aiche share space with California-chic diamonds by Anita Ko and braided silk and diamond bracelets by Patricia Arango, as customers try on gold medallions, chunky silver and dainty piercing studs to a rock soundtrack. Gone is the neutral interior and subtle lighting of traditional luxury stores, Mad Lords feels more artists’ hang-out, than chichi Parisian jewelry boutique.

The shop’s atelier feel and hippy chic style can be easily traced back to its owners, Serge and Caroline Muller, whose maximalist aesthetic and passion for gemstones first

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