Spain launches beach body positivity campaign encouraging women to “reject stereotypes”

Spain’s government has a message for women who are uncomfortable about their bodies when they wear bathing costumes: Don’t be.

The government’s Equality Ministry launched a summer campaign on Thursday encouraging women to reject “stereotypes” and “aesthetical violence” – a reference to social pressure some women feel to conform to beauty ideals.

A poster advertising the campaign features women of different ages, sizes and skin colours in bathing costumes on a beach.

The slogan for the campaign is, “Summer belongs to us, too.”

In a tweet, Equality Minister Irene Montero said, “All bodies are valid and we have the right to enjoy life as we are, without guilt or shame.”

The head of the

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