Carts could hold the key to lifting retail sales at financially hard-pressed airports around the country. A trial at San Diego International Airport has shown that they have the power to drive travelers into stores and respond to promotions they might otherwise miss.
‘Intelligent shopping’ or smart carts, were deployed as a pilot at the California gateway late last year as part of the airport’s Innovation Lab program, designed to hone novel concepts into real-life solutions to make life easier for passengers. One example is AtYourGate, the mobile ordering food and drink delivery service which, after its San Diego Airport rollout, secured seed funding of $2 million by
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