Newly Independent Azamara Adds 4th Ship, Boosts Land Trips And Teases Loyalty Updates

The May christening of Azamara Cruises’ 684-passenger Azamara Onward is more than just a new ship being added to the line’s fleet. It’s a celebration of the company’s independence. Once part of the Royal Caribbean portfolio, the company was sold to Sycamore Partners with plans to leverage the small cruise ship company’s destination-focused approach over flashy onboard amenities as an independent niche player in the cruise industry.

President Carol Cabezas is leading the newly independent Azamara cruise brand.


It competes within the same space as other upscale lines like Oceania Cruises,

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