Mallorca Travel Industry Targets Wealthy Scandinavian Tourists

A delegation from Mallorca visited Scandinavia earlier this month in the hope to lure tourists back from the wealthy region with a focus on sustainable tourism.

Mallorca is the biggest island of the Balearics, a chain of sun-drenched islands in the western Mediterranean Sea, approximately 100 miles from both Barcelona and Valencia on the eastern coast of mainland Spain. The vast Gothic cathedral of capital Palma de Mallorca and the UNESCO World Heritage listed Serra de Tramuntana are among Mallorca’s highlights.

Scandinavia had long been Mallorca’s third most important foreign tourism market after Germany and the U.K., but its popularity had been on the decline in the years

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