Introducing Sircle Collection: A European Hotel Group That Is Both Timeless And Modern

Founded in Amsterdam in 2011, Sircle Collection describes itself as an assemblage of creative hospitality brands that are located in Europe’s most inspiring neighborhoods. Having grown to include six design-led boutique properties in cities such as Berlin, Amsterdam, Hamburg, Barcelona, and most-recently Ibiza, the group’s CEO Bram Van Der Hoek talks through the current portfolio and on the horizon.

How did you first begin your Sircle journey and what attracts you to a project? I started as an intern at Park Hotel Amsterdam in the early 1990s. I worked in operations and spent 11 years rising through the ranks of various hotel groups, eventually landing as GM of

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