What do Pokémon GO and the COVID pandemic have in common? Both have dramatically accelerated the convergence of technology and travel.
Pokémon’s popular mobile game proved that a creative application of augmented reality (AR) was enough to spur users to explore the real-world.
The onset of the pandemic made the same case for virtual reality (VR): provide users with a way to virtually travel the globe and they’ll lace up their metaversal trainers.
The potential of AR and VR to enhance the travel experience grew by leaps and bounds during the pandemic as travel companies, attractions and destinations were forced to adopt technology in ways they’d never tried before.
As we navigate a
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