In September, J’adore, the iconic scent of Christian Dior perfume created in 1999 got a new innovative addition: J’adore Parfum d’eau. The last creation of French Perfumer Francois Demachy who wanted to make an eau de parfum without alcohol is already a hit. J’adore Parfum d’eau is made with flowers and water. Nothing else.
Dior and LVHM manufactured a new innovative formula with a patent called nanoemulsion in their laboratory in Japan. It is a total new process which is the first ever created in the perfume industry. It avoids chemical products, and only mixes a very high quantity of oil into a water base. A premiere
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