Iceland: The Nordic country wants sustainable tourists, who stay for longer

With a population of just 360,000 spread across a country more than twice the size of Denmark,Iceland’s natural wonders are unspoilt.

Nicknamed the ‘land of fire and ice’ due to the contrast between its jagged glaciers and hulking volcanoes, the country’s tourism market has developed rapidly in recent years, with a unique culinary scene emerging from the rough-hewn landscape.

“Nature is what we’re known for, most people see Iceland as a destination for nature but we are also known for more things,” explains Sigríður Dögg Guðmundsdóttir, the Head of Visit Iceland.

“Iceland is a fantastic culinary destination, we have very fresh produce and restaurants all around the country.”

Are there good restaurants in

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