How A Small Town In Rural California Inspired This Premium Personal Care Brand

Chris Salgardo’s skincare journey began around the age of 18 when he was hitting barriers in shopping for acne solutions and struggling with his self image. The products he came across were targeted towards women with delicate pink packaging or sophisticated, floral scents. It was within these moments that Chris discovered an early passion for skincare, beauty, and transformation and was eager to begin a career in the industry.

He entered the beauty space while living in Los Angeles, becoming a makeup artist with Chanel and then taking a corporate role with beauty entrepreneur Bobbi Brown. In 2000, he served as the vice president of

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