If you Google “Halland”, you will probably not find results or images of the Swedish region, home to around 300,000 people.
Instead, the search engine will ask “did you mean Haaland?”
Norwegian striker Erling Haaland has lit up the Premier League for his new club Manchester City this season, with an astonishing 22 goals in just 15 games.
But his footballing prowess might be overshadowing local tourism in Norway’s neighbour Sweden.
Jimmy Sandberg, the tourism director for Visit Halland, has become frustrated that the region is being buried online.
Sandberg has written an open letter, calling on football supporters and online users alike to make sure they differentiate their spelling.
“Dear football fans of the
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