As IHG’s fastest-growing, new-build brand and second fastest growing brand overall, avid is quickly making a name for itself in hospitality. Its “just right” focus appeals to guests looking for value, but also to hotel owners that want an efficient and profitable brand partner.
The first property opened in 2018 in Oklahoma City, and the robust growth strategy fared well with guests during the Covid-19 pandemic as IHG introduced its Clean Promise standard. With leaner staffing models and a lower cost to enter the market, avid proved popular with hotel developers, too.
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