Could Türkiye’s first carbon-neutral hotel chain help kick-start its sustainable tourism revolution?

In the heart of Istanbul, an anomaly is spreading its wings. Vegan leather headboards take pride of place in a bedroom. A pool is tiled with glass bottles. Sun loungers are fashioned out of recycled wood.

Welcome to The Stay, Türkiye’s first independent and locally owned carbon-neutral hotel chain. Founded in 2017, it has just opened its fifth hotel in Türkiye’s tourist capital.

The small, sustainable hotel chain is a stark contrast to the coastal all-inclusive resorts that have been a founding pillar of Türkiye’s tourism boom over the past 50 years.

But it could be a sign of things to come, as Türkiye’s government makes a big push for sustainable tourism.


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