Could rainy days make hotel reviews harsher? Consumer researchers say yes

A sudden downpour can ruin a day out or even an entire holiday. There’s no doubt that rainy weather often puts a downer on our moods.

But it could also affect what we write when we review a hotel, according to new research.

A study, recently published in the Journal of Consumer Research, found that online reviews are negatively impacted by bad weather on the day they are written.

On average bad weather – rain or snow – reduced reviewers’ evaluation of past hotel experiences so much that it nearly moved them from a 5 to a 4 star rating. On rainy days, people were more likely to write a review –

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