As Airlines, Airports And Luxury Hotels Stumble, Travel Advisors Are Shining Brightly

As the travel industry stumbles forward with mass flight cancellations, chaos at airports and five-star hotels offering three-star services at seven-star prices, travel agents, or travel advisors as they have rebranded themselves, are shining through, helping their customers navigate the bumps.

The proof is in both revenues, which are exceeding pre-Covid-19 levels, and most of all, new clients. Advisors report up to half of their customers are using professional travel planning services for the first time.

They arrive frustrated after spending hours on hold with suppliers and online travel agencies, known as OTAs, where the personal touch is often computer-generated phone bots.


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