Christmas weekend brought the cat-and-mouse game of ‘will there or won’t there’ be a Consumer Electronics Show (CES) to a crescendo. Organizers of CES, which had 180,000 attendees in 2019, have offered health assurances and the ultimate trade show giveaway—free COVID tests.
Yet thanks to the raging Omicron COVID-19 variant, exhibitors and attendees alike are cancelling plans to travel to Las Vegas, if they can even fly there. The show is soon; CES media days are January 3 and 4, with the show running Jan. 5-8, 2022.
It’s a game of chicken where stakes are high. Millions of dollars in exhibitor fees, salaries, hotel and airline bookings,
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