Innovation rarely comes from within. However, in less than 18 months, 4Air is shaking up how to view private aviation sustainability. It is setting a higher target that comes from taking a more holistic approach to measuring emissions. And it’s attracting support from a broad range of industry companies despite being spawned by a prominent player with brands that often are competing with some of its customers.
Designed to address the bullseye that sits squarely on the back of private jet users, Alisdair Whyte, Editor of Corporate Jet Investor, says, “People are right to be wary about offsetting. It is very easy to buy carbon credits without understanding them,
→ Continue reading at Forbes
