Tiny companies thwart the pandemic closure trend

Pretty soon Rebekah Kondrat will have a choice to make: stay small or try to grow.

Retail clients flock to Kondrat’s consultancy, Rekon Retail, for help figuring out how to build brick-and-mortar stores. She takes them from the design concept through choosing contractors and hiring and training staff. She’s got the expertise, after working at a who’s who of retailers, from Apple and Starbucks to Joybird and Warby Parker.

“Having grown up in these great retail backgrounds with a team mentality, it seems natural” to pursue growth, Kondrat said.

On the other hand, she said, she is tempted to hedge against another earth-shattering event by staying lean.


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