Nearly two decades after a cupcake craze that turned the sweets into a must-have dessert and prime tourist attraction, Magnolia Bakery, the bakery behind the boom, is expanding once again. That’s thanks to a new owner, RSE Ventures, a venture capital firm co-founded by developer Stephen Ross.
The bakery’s eighth city location opened in Hudson Yards in late January, marking the end of a year-long push for more brick-and-mortar locations in New York City. Next up: the start of a focus on digital, direct-to-consumer sales with both local pickup and nationwide shipping.
“Like any hospitality business, our team has been working hard to create new experiences and shopping
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