Op-ed: Who is marketing the city to foreign businesses?

While taxpayers invest millions each year in NYC & Company’s remarkably effective effort to draw visitors who eat in the city’s restaurants and buy tickets to Broadway shows, no bureaucracy has robustly taken up the cause of reaching out to foreign businesses.

The pandemic has created new reasons for foreign businesses to establish footprints on our shores, but unless New York invests most substantially in marketing itself, most of these businesses will go elsewhere—and we’re likely to lose out on vast opportunities to grow our economy and spread wealth to underserved communities.

Research that I helped lead at the behest of the Partnership for NYC tracks the extent

→ Continue reading at Crain's New York Business

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