“No bluffing”: How one broker went from selling luxury pens to closing deals for Louis Vuitton

This is the fifth edition of a new Crain’s series in which reporter Natalie Sachmechi speaks to city brokers about what makes them tick. Subscribe to our daily real estate newsletter for alerts on new columns.

Jeff Peck has been making deals since he was 12 years old, working out of his family’s chain of sneaker stores, the City Athlete. The family had five stores on the Lower East Side and two in the South Bronx.

“Part of our [Jewish] culture is to become a showman. So you either become a rabbi or a salesman,” he said. “It came very naturally. To be 12 years

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