‘How Instagrammable is this building?’

Social media is changing the world of architecture.

Take, for example, the offices of HWKN in the Financial District, where founder Matthias Hollwich has incorporated an extra step in his team’s design process: How Instagrammable is this building?

When HWKN designed its submission for the Guggenheim Helsinki competition in 2014, the company included images of tourists holding up their phone, to show how the building would replicate on a smartphone as a piece of destination architecture. (In the photo, famed architects Frank Gehry and Frank Lloyd Wright, who designed Guggenheim museums, stand posing for a selfie.)

Hollwich calls it “selfielike staging.”

Many architects consider how their buildings and

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