Harry’s Inc. catapulted to fame by selling sleek, low-priced razors over the internet. A decade on, it’s now generating more than half of its sales from brick-and-mortar stores, its founders said.
The closely-held company, which made a splash taking on what founders Andy Katz-Mayfield and Jeff Raider saw as big corporations’ overpriced offerings, is seeing the sales payoff from its expansion to traditional retailers such as Target Corp. It’s also growing in overseas markets, including France and Germany, and entering new categories such as women’s shaving, haircare, deodorant and even cat products.
The moves by Harry’s could shed light on what’s next for direct-to-consumer businesses as enthusiasm for
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