Grubhub’s attempts to drum up buzz for its food-delivery service by offering “free” lunch in New York didn’t exactly generate the kind of publicity the company was imagining.
Tuesday the company offered New Yorkers a “free” lunch, excluding tips and fees, up to the value of $15, between 11 a.m. and 2 p.m. The promotion was shared on Instagram, TikTok and other social media platforms and should have been a boon for the city’s restaurants, customers and couriers.
Instead, a surge in orders resulted in delayed—or absent—deliveries as the rapid swell in demand left eateries overwhelmed and delivery workers in short supply. At the lunchtime peak, Grubhub was
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