A Brooklyn firm cooking up a market for European snacks and breakfast items in the American mainstream has raised a new round of funding from an established New York snacks founder.
The five-year-old company Belgian Boys now has $7 million to help it grow its team and ratchet up its merchandising to grow beyond its current base of 5,000 stores.
The founder of New York-based Kind Snacks, Daniel Lubetzky, who also appears on Shark Tank, led the round through his firm, Equilibra Ventures.
The investment underscores how New York City’s food and beverage startups have grown from small-scale specialty fare a dozen years ago to a brand
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