Usher Is Parlaying Super Bowl Stage to Launch What Could Be His Biggest Tour Yet

Pay attention future pop stars: Usher’s strategy for harnessing the Super Bowl’s massive audience into sellout headliner concerts is a master class in how to parlay a career milestone into a legacy solidifying tour.

The R&B icon has been able to capture the pre-game buzz around his performance at the Apple Music Super Bowl LVIII Halftime show with a carefully coordinated presale campaign for his fall Past Present Future tour. Once hardcore fans grabbed their tickets (most went on sale Feb. 9), Usher’s team started expanding the dates based on demand to make sure there will still be plenty of tickets available for the general public on the Monday

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