It should go without saying that TikTok has become a go-to platform for discovering new music. For some, the app is considered a hub for emerging artists to grow their fan bases, while record labels, managers, A&Rs and everything in between are on the prowl for influencers to help a song gain traction. And now, the social media juggernaut, whose website was visited more often than Google last year, is sparking a wave of user-generated content that’s revolutionizing the music industry.
Lola Brooke is the latest beneficiary of TikTok’s record-breaking potential. Last week, a hilariously snappy mother-daughter moment between Kim Kardashian and North West surfaced on their shared TikTok account, @kimandnorth,
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