Now Hear This is a monthly A&R column that provides you with exciting new sounds we discovered through the innovative new music platform Groover.
Each month, you can expect a varied bouillabaisse of songs from a vast spectrum of artists from all over the globe, regardless of genre or geography.
To kick off a brand new year, SPIN has selected seven artists to help ring in 2026, including the solo debut from The Family Stand’s Peter Lord, Pacific Northwest groove collective Plaid Lion, the cinematic hip-hop of HZPROD, lo-fi pop auteur Clay Goodman, LA scuzz rockers Los Frankies, the thrash-minded rap metal of 91Days, the dubbed-out blues punk of I, Captain, the Britpop-informed Southern rock of Cypress Key and the Rocky Mountain dream pop of look at fiona.
Who knows, your next favorite act could just be a read away.
Peter Lord
Sounds like: Epic solo turn from a founding member of early ’90s R&B greats The Family Stand that builds upon his artistry with a bold new style that will appeal to fans of Lenny Kravitz and Nourished By Time alike.
Interview:
Describe your approach to music and how you would explain your sound to others?
I would describe my approach as holistic in that it’s first inspiration, then perspiration, in other words, an idea comes, and then you fine-tune it and shape it. I don’t create for anybody else but myself because I can’t guess what other people are thinking or feeling, but since I’m part of humanity, I imagine I’m feeling many of the things that others are feeling, and hopefully we resonate with one another.
As for my sound, it’s the combination of things I was mostly influenced by in my formative years: Stevie Wonder, the Beatles, and Sly & The Family Stone. And then mix that with things that were developing around me as I grew up as a young adult, in the golden age of hip-hop and the golden era of alternative rock and grunge or so-called grunge music in the early ’90s.
How did you come up with the name of your act? Or album?
Well, if the question is, how did I come up with the name of my act? My name is Peter Henry Lord Moreland. But if it’s the name of the album Songs from the Eighth Dimension, I’m very interested in quantum physics and the idea of there being multiple dimensions of existence so I felt that from what I had read, the songs, my energy, and the vibe of what I was doing kind of fit the eighth dimension. So I liked the sound of that.
What are some artists and albums that have informed your creative direction?
Great soul. and rock artists and albums from that 1967-1976 period from people I already mentioned, from a songwriting standpoint, have guided my sensibilities, but sonically, there’s so much I hear every day that I find interesting. SONICALLY (Compositionally not so much) I try to never stay stuck stylistically or creatively as an artist, so combining a strong sense of structural composition along with new sounds and textures is the direction I’m moving towards.
What is the most exciting thing happening in music right now?
Well, in terms of any other artist who is out there now doing new stuff. I really love Dijon’s latest album Baby.
In general, the most exciting thing going on, and at the same time the most challenging, is the self determination and control artists have of their IP. We can truly create our own world of influence, to reach an audience sonically and visually. The audience, however, will generally be smaller and niche.
Where do you see the music world heading in the next five years?
The music world will continue to head in a direction it’s already started on and that is being a key foundational piece to larger works of content, meaning, film, streaming or stage.
Music has to be seen as a form of content creation without limitation. Within the context of live performance, yes the music by itself is enough, but outside of live performance, the music and its creators need to be open to an expansive view of what the music can do and be a part of. Of course that’s already happening, but it will be even more true moving forward.
How is music helping you during these uncertain times?
Answer: Music and creative projects help me in terms of being a means by which I maintain my clarity about who I am and what I want to say. Other entities are trying to influence and guide all of us to suit an agenda that may not be our own, so it’s important to always stay aware of your internal voice, and music as well as all self motivated, creative interest, are a way to do that.
Plaid Lion
Photo: Attached
Sounds like: Plaid Lion is such a perfect name for a Pacific Northwest outfit with dub/reggae in its blood. This is very reminiscent of Morcheeba in its soulful approach to trip-hop but with a nod to the musicianship of Sade as well.
Interview:
Describe your approach to music and how you would explain your sound to others.
We’re indie rock, really — but all of our influences sort of bubble up from the subconscious and people hear a lot of things in the music.
Ian: you’re spinning records in your head and/or, your head is just spinning.
SaraEllen: I find weird things in the newspaper and imagine a story behind it. I love horror, science fiction and folklore.
How did you come up with the name of your act?
Plaid Lion — it’s a big lion, mythological but not heraldic. Maybe one in Scotland, with a cozy plaid sweater on…a Highland Tiger, nearly extinct, but coming back strong.
What are some artists and albums that have informed your creative direction?
Songwriting: Easy Star All-Stars Radiodread album is a huge influence, as is Portishead’s Dummy. Ella Fitzgerald Sings the Cole Porter Song Book. Radiohead generally.
Ian: Jawbreaker’s 24-Hour Revenge Therapy for songwriting, beginning, middle and end. Distills the intensity of relationships. Marley, Hendrix, Miles Davis.
SaraEllen: The Beatles’ Rubber Soul. The Great American Songbook.
What’s the most exciting thing happening in music right now?
The blending of genres and eras. Musicians our parents listened to are still alive, still making music. Longevity is cool. And people younger than us embrace lots of time periods. So you can make whatever you want. Nothing is out of style. And what’s happening with the renaissance of the rebelliousness of old country.
SaraEllen: I like the overt witchiness of what Florence is doing, and the subject matter of some of the newer artists like Kiki Rockwell and Sofia Isella. There’s a feminist spirit bubbling up right now that’s not just the usual unthreatening cliche capitalist “girl power” with no spine. There’s new stuff that’s spiritual and elegant and direct in ways that most average pop music that dominates the industry is not. In this spirit, I was inspired to cover Hole’s “Doll Parts” and connect the dots to this lineage.
Where do you see the music world heading in the next five years?
SaraEllen: I predict a widespread revolt against robot-made “art” that’s not art. It will carry a warning label.
Ian: More from Bad Bunny. I predict he will record an album with Buena Vista Social Club. 😀
How is music helping you during these uncertain times?
Ian: It balances our biorhythms.
SaraEllen: My hunger for justice creeps into a lot of my lyrics. The grind of making a lyric work, a melody work — you can feel it the moment the problem is solved. It’s deeply satisfying and fully engages the brain.
HZPROD feat. ShoeGang and Zombie Juice
Sounds like: Cinematic hip-hop production that blends old school ‘90s Brooklyn brolic with a 2026 twist sets the table for Zombie Juice from the acclaimed Flatbush Zombies crew and Long Beach, California-based brother quartet Shoe Gang to come together for a lyrical apocalypse.
Interview:
Describe your approach to music and how you would explain your sound to others.
My approach has always been about feel first. I pay a lot of attention to the sonics and how certain notes or textures hit emotionally. Music has always been a place I escape to and reset mentally. It is therapeutic for me. If I had to describe my sound, I would say experimental hip hop. It is mood driven, usually dark or cinematic, and built around emotion.
How did you come up with the name of your act?
I go by HZPROD, and I also use the name Hadzilla. HZPROD is very straightforward. PROD because I am a producer, and HZ comes from my last name. Hadzilla started as a nickname from my fitness background. I competed internationally in powerlifting and strongman, and the name stuck because of that intensity. Both names come from the same mindset. Discipline, obsession, and always trying to get better. I am still building and growing.
What are some artists and albums that have informed your creative direction?
Artists like Lloyd Banks, Shpongle, Lupe Fiasco, Kid Cudi, French Montana, Flatbush Zombies, Charles Hamilton, Earl Sweatshirt and Metro Boomin have all influenced me in different ways. Albums like DAMN by Kendrick Lamar and Yeezus by Ye really shifted how I think about emotion, risk and sound design.
What is the most exciting thing happening in music right now?
Seeing independent artists build their own lanes without needing a major machine behind them is exciting. People are creating their own platforms, audiences, and momentum online. It feels like if you are willing to work and stay consistent, there is real opportunity. That was always true, but now it is more visible than ever.
Where do you see the music world heading in the next five years?
AI is clearly becoming part of the space, and that can go a lot of different ways. Ideally, it stays a tool and not a replacement. Creativity should always come from the artist. AI can help with workflow and ideas, but music should never feel like it was made by pressing a button with no human behind it.
How is music helping you during these uncertain times?
These times feel uncertain for a lot of people, but for me that feeling isn’t new. My family lived through war and displacement, so instability has always been part of our story. Music gives me a way to process that, to make sense of it, and to turn it into something that can connect with others.
On a personal level, music helps me slow my thoughts down and stay grounded. On a bigger level, it lets me tell my family’s story and use it to bring awareness and support to people going through similar situations today. It gives purpose to the uncertainty instead of just sitting in it.
Clay Goodman
Sounds like: Fantastic early Beatles-inspired melodies through scrappy lo-fi production in the tradition of Guided By Voices and The Sharp Pins. It’s like if A Hard Day’s Night was recorded like Vampire on Titus.
Interview:
Describe your approach to music and how you would explain your sound to others.
Music has a lot of intricate details and parts that make it up. Out of all of those, melody is my language. There are many great lyricists, singers, etc. but melody is by far and away the standout of my music in my opinion.
How did you come up with the name of your act?
I’m a solo artist and my first and last name was already taken by a country artist a while back. So I decided to use my middle and last name. My first name is Aaron. So Clay it is.
What are some artists and albums that have informed your creative direction?
I have a lot of musical interests but I am heavily influenced by many of the melodic British rock greats like The Beatles, Oasis, etc. Albums like Rubber Soul are the kind of albums I look to as the perfect album.
What is the most exciting thing happening in music right now?
Right now I think the most exciting thing in music is seeing how many talented artists are out there doing their thing. Every day I see what feels like 100 new musicians and artists I didn’t know the day before and I think that’s really cool.
Where do you see the music world heading in the next five years?
My hope is to see more great bands and artists arrive in the age of AI. Artists who will cut through the noise with great records. I also hope to see more avenues of support for musicians personally and professionally.
How is music helping you during these uncertain times?
Music is my rock in times of uncertainty. When the world gets dark, I can put on a record and feel heard by someone out there. It can give me a space to let emotions out, be transported to different moments in my life. I love music so much.
Los Frankies
Sounds like: Gen Z is alive and well on the Sunset Strip with LA’s own Los Frankies, who merge the strut of The Cramps with the bombast of Love and Rockets at their heaviest, compounded by added layer of amplifier fuzz to let you know they are dead serious.
Interview (Answers by Frank Abreau Salazar):
Describe your approach to music and how you would explain your sound to others.
We write the kind of music we want to hear at a show. This record was recorded with us playing live to capture that same energy you get from playing in a room together. Miles Deiaco and I have been playing music together for quite a while, and there’s a natural musical chemistry that comes with as many years of playing shows and recording together as we have. So I suppose the approach was to capture the energy that is manifested when we’re playing together live or in a rehearsal.
How did you come up with the name of your act?
If I remember correctly, Frankie Clarke’s dad, Gilby, was on tour or a motorcycle trip or something like that, and he sent her a picture of a guy wearing a shirt that read Los Frankies for some reason that stuck. We put out a couple songs under the moniker since 2020, but nothing as fully realized as this new album we’ve created, D.E.D. City.
What are some artists and albums that have informed your creative direction?
Frankie B and I play in an old school CBGB tribute band, the Gormandizers. all old ’70s and ’80s punk stuff — Stooges, Ramones, New York Dolls, Dead Boys and that kind of stuff has been an influence on us since day one. I also dig the Gun Club albums Fire of Love and Miami, The Cramps’ Songs The Lord Taught Us, everything Osees and JPD, The Gories… Frankie B says Hayley Williams is her wife.
What is the most exciting thing happening in music right now?
When Frankie B and I first met in 2019, I remember one of the first things we talked about was that in the coming years rock and roll and punk should shift to being from a female perspective. I feel like that’s happened and is currently happening. which thank the lord that it is. Women have brought a fresh perspective, and aggression to rock with bands like Die Spitz, Amyl and the Sniffers and Kate Clover. Kate rules, btw.
Where do you see the music world heading in the next five years?
I think the world is finally just starting to catch up with the album Tyranny by Julian Casablancas and The Voidz — a smearing and blending of all genres. no borders or boundaries. just complete freedom to act on impulse and free expression of ideas and emotion. This may be wishful thinking.
How is music helping you during these uncertain times?
Music is with me through all of life. It helps to escape from the world, while also wakes us up to a lot of aspects of life and the world that i wouldn’t have been able to receive otherwise. Someone said music surpasses the intellect and goes straight to your heart. That can really change you — like doing micro surgery. That’s what I hope our music does in some way.
91days
Sounds like: Classic thrash tones collide with modern rap-metal savvy in a style that would make both Anthrax and Linkin Park proud.
Describe your approach to music and how you would explain your sound to others.
I might write some lyrics or hear a riff in my head, usually I pick up my acoustic and see where it goes. If I start to feel the vibe I’ll switch to my 7-string Ibanez and open Pro Tools. Usually the finished product morphs greatly from the acoustic version. That will be evident on some other tracks from the upcoming album. “Armageddon” came out mostly as written. I would describe the overall sound as electronic alternative heavy metal. Songs like “Armageddon” have that traditional heavy metal sound where other songs like “Psycho” and “No Surrender” have heavy electronics. I love REASON sound banks.
How did you come up with the name of your act?
The original name was Wakefield. I spent some time as a teenager in a “last chance program” called Wakefield. At the time there was another band called Wakefield so I decided to change the name. My biggest fan at the time posted that she was 91 days sober and it sounded like a cool name with a hidden message of inspiration behind it.
What are some artists and albums that have informed your creative direction?
Definitely Metallica, I learned to play guitar with the Metallica tab. Infected Mushroom’s song “Becoming Insane” is who really got me going on the electronics and heavy editing direction. I remember hearing “Blood” by “In this Moment” and thinking, I did it first, admittedly not as good. I also love Infected Mushroom’s collaboration with Jonathan Davis on “Smashing the Opponent,” that got me into arpeggios. Then Korn, Linkin Park, Pantera, Prodigy, NIN, Marilyn Manson.
What is the most exciting thing happening in music right now?
For an independent artist I’m excited about the new plugins and technology that greatly improve home studio recordings and production. Independent artists have more access and opportunity than ever before, and that’s exciting to me. I also love the new music out right now. It’s exciting to hear great new bands like Wage War and Bad Omens. Knowing that the genre I love is just getting better, is the most exciting thing to me.
Where do you see the music world heading in the next five years?
This is a good and tough question. I really like the new bands coming out and I like the direction of the music I’m listening to. Rock and metal will live on, if anything I think the candy pop music will die out first but you can’t argue with the Swifties. We might have a country metal fusion coming, similar to rap metal. I really like Hardy.
How is music helping you during these uncertain times?
Music is the great distractor. It’s easy to come home and spend hours doom scrolling or sitting in front of the TV stressing over current events, which is not healthy. Or for many being depressed over relationship trouble or financial hardships. For me, I put that energy into my music. It gets the ick out of my body and onto a track. If I’ve had a rough breakup, the process of turning the feelings into a song distracts me from the gut wrenching pain and usually by the time the recording is done, I feel better. Same when it seems like the world is going to shit and you aren’t getting where you want to go, writing a song like “No Surrender” becomes my anthem and keeps me on track.
I, Captain
Sounds like: If Public Image Ltd. sounded more like Pink Floyd. This one-man band sired by Pete Rogers aims to emulate the 1970s, but he winds up taking us on a psychedelic journey that’s distinctive in its individuality.
Interview:
Describe your approach to music and how you would explain your sound to others.
1. My approach has always been rather organic I suppose, meaning that I never seem to go in with too much planned. I write on the spot from a different instrument like guitar or bass to start and then fill the spaces with everything else. I usually write lyrics after I’ve come up with a solid foundation for the song. I typically start recording with the drums which, I’ve been told is odd but, it works in my case. I track everything. As far as how I explain the music or describe it usually is as a mix of rock and funk, blues and punk. I like the lo-fi sound so I use filters and things on the mixes. It has a ’70s vibe I think.
How did you come up with the name of your act?
I played with another guy who was a drummer years ago where some of the songs originated, especially on the first album I did, and we were called The Captains. So, in honor of that and it just being me now, I decided to call it I, Captain. Not a real exciting story but that’s all there is to the name.
What are some artists and albums that have informed your creative direction?
I love lots of different music and find influence in most everything. It’s across the board really. I remember that The Dark Side of the Moon was the first album I really enjoyed as an album and not just songs. The whole production of that record is still amazing to me. I also love bands like Nomeansno, Quicksand and Into Another. They all had some classic albums like Nomeansno’s Wrong and Quicksand’s Slip and were part of my initial musical journey when I started as a drummer in junior high. Punk and hardcore was big in the ’90s.
What is the most exciting thing happening in music right now?
To me, it’s exciting that vinyl is popular again. I love listening to music on vinyl. There is just something a little better about it. Also, that the little guys in music, like me, have more platforms to use. I’ve heard so many good up and coming bands or artists on different streaming services. That’s pretty exciting I would say.
Where do you see the music world heading in the next five years?
I’m not sure. I feel like music has a way of reinventing itself sometimes. Old stuff gets popular again, new bands emerge out of nowhere, it can go any which way. A good bit of encouragement for musicians out there to never give up. Your music could wind up hitting at just the right time or a song that’s twenty years old could find a place in people’s hearts tomorrow. It’s a fun experience, even at the bottom.
How is music helping you during these uncertain times?
Well, music has always got me through different times in my life. Whether good times or bad times there is always something to listen to. A good song can put a smile on any face and a good song can see you through a tough time. People find life connections through music and the feeling it gives them. A song for every mood exists. I say with tough times, keep it positive and uplifting. That’s what works for me.
Cypress Key
Sounds like: A new wave of Southern rock that both comforts and challenges the listener as the music swells and grows into a crescendo of New Orleans soul.
Interview (Answers by frontman Mazz):
Describe your approach to music and how you would explain your sound to others.
There’s no really set pattern to the writing. My preferred way is to have a cool hook or tagline pop into my head, transpose it to a piano for a vocal melody then run from there, but sometimes a mood on a guitar can set me on a path for a lyrical topic. I often try to have a good contrast between vocal melody and cadence, and the underlying backing track. I try to stay away from everything being in some sort of unison. I feel that it gives it more color and can capture contrasting moods. If I had to explain the sound, I’d say Adult Contemporary with a Southern feel. I think that the artists are generally wrong about categorizing their own sound because we are biased by what we were inspired by. I’ve had comparisons to Kenny Loggins and Black Crowes, and I assure you, they were not in my head at any time haha. I guess if I had to be vague, I’d say it’s uplifting music for an older crowd, or even younger people looking for a perspective on life topics. In my head, I’m often trying to sound like the greats — Noel Gallagher, John Lennon, or Alex Turner, but I think the Southern sound just comes out on its own and I’ve embraced it.
How did you come up with the name of your act?
The name Cypress Key came to me after several iterations of names containing words that make me think of Southeast Louisiana. I’m from New Orleans but wanted more of the Louisiana image vs the city, as NOLA is more associated with brass bands and funk. Cypress and oak trees are certainly a fixture here but oak just didn’t sound as cool as cypress. Of course, Cypress Hill comes to mind so the second word was crucial. Cypress Bayou was too expected and cliche, then keys, as in Florida Keys, sounded cool and you know, that’s hot and southern, so lets go with singular and there you have it.
What are some artists and albums that have informed your creative direction?
Gotta admit, Teddy Swims really hit me recently. I think his music makes the adult contemporary genre more acceptable by the younger crowd, so I feel that it opened a door for me to experiment with embracing older influences. I don’t use the same 2025 production style that is on his albums but I think I could be near it on a Venn Diagram haha. I like to stick to just good sounding acoustic and organic traditional instruments. I just find that to be more fun and that’s ultimately why we do what we do! Now, for acts that have certainly influenced me, I will always have to put Noel Gallagher at the top of the writer list. Obviously, his songs are classics in every sense, but to me, I hear the working class kid in there trying to be heard in a world run by the arts. The Shins were one of the first bands to make me hear that gentle and insightful music can and should be intertwined with more aggressive genres to balance out a range of emotions.
What’s the most exciting thing happening in music right now?
An exciting factor in music right now is, as I mentioned earlier, the rise of the Adult Contemporary genre through Teddy Swims. Most changes happen in increments, so you can go back to Post Malone bringing in live instruments with a country sound while remaining hip-hop, Jelly Roll doing the near inverse of that progression, to of course Teddy Swims being a complete switch but having that same crowd all the way back to Post Malone. In an odd way, those acts did not influence my writing or sound at all, but they certainly opened the door for me. Now I just gotta open it! I also think that after a few uncertain decades, the promise of democratizing music via online distribution has finally been realized. The easy and publicly accessible distribution channels originally allowed too many people in. Many, still now, create one or two songs via samples, then vanish forever because they weren’t really cut out for it in the first place. This created a glut in supply but now I believe that the algorithms have been refined to catch artists really pushing and moving forward. Algorithms do not lie and although they are gatekeepers, if you put in the work, they will notice. The rest is up to you.
Where do you see the music world heading in the next five years?
I wish I could predict the future for music. If I could, I’d definitely jump on a trend ahead of time! I do believe though, that AI has and will continue to streamline the production chain. We must be vigilant that as artists, we do not let it become the creator. This has to be reflective of our personal stories and feelings and AI can be a tool to move it along. Mastering, small clip video for canvases, and album cover art can all benefit without it taking over. Just a few years ago, an image or photo of the band members would be definitely photoshopped and no one cared, but now because a prompt did the exact same process, it’s looked down upon, I don’t agree with that. Animation is the same thing. There is virtually zero difference between an animated Pixar looking clip or an AI generated one. Sorry, they’re both fake in a sense. When AI uses realistic people, or copies of celebrities, that’s wrong, similar to a musician not creating their own music. If you just used a prompt from start to finish, YOU didn’t create anything, but something that was in essence fake to begin with, such as animation or a photoshopped image, can continue to be fake.
How is music helping you during these uncertain times?
Creating music has helped me through many rough personal and societal issues. Getting to capture a mood sonically or discussing deep issues to which others can relate is cathartic in every sense. I’ve discussed it, resolved it, captured a resonating mood, then could let it go. The absolute best feeling comes when someone else listening comments that they have related to the meaning. We all experience a myriad of emotions, often jumbling several together in an attempt to reconcile one feeling or event with the resolution. That’s mostly what “Just a Fool” tries to do. The beginning states the problem, the chorus says, it’s ok I’ll “learn to live with it”, and the ending changes mood and is now fully accepting of the reality and the listener and singer can move on.
look at fiona.
Sounds like: A well-hued balance of shoegaze and dream pop in the sound, but from a place high in the Rockies under the evergreens. Fans of Pains of Being Pure at Heart and Beach House take note.
Interview:
Describe your approach to music and how you would explain your sound to others.
We would describe our sound as quite fluid, bouncing from the dreampop inspirations we hold so dear, to meditative folk, art rock, shoegaze and spoken word. We make the music we needed when we were younger. Honesty is the most crucial component to our songwriting. These songs have different meanings for all of us, and we want everyone who listens to draw their own meanings as well.
How did you come up with the name of your act?
In the early days of songwriting as a duo, Kennady and Jeremy had been toiling over what to call themselves. Our friend Emelia has a cat named Fiona. One day Jeremy was feeling pretty upset and Kennady texted him a sweet picture of the cat and said “look at fiona,” in an attempt to cheer him up. He loved the phrasing and immediately heard a melody in his head. This melody would become our self titled track!
“I remember thinking, ‘Oh this would be a great band name, but if not, I’d at least want it as a song title,’” says Jeremy.
What are some artists and albums that have informed your creative direction?
That definitely varies for each member of this project. We’ll all answer individually here:
Jeremy: My quintessential listens are Mr. Twin Sister’s first two EPs, Vampires With Dreaming Kids and Color Your Life. Beach House’s full discography. Still Corners’ first record, Creatures of an Hour. I resonate with a couple singer/songwriter projects like Slaughter Beach and Dog, as well.
Charlie: Souvlaki by Slowdive, Revolver by The Beatles and a smattering of ’50s and ’60s country music.
Kennady: I don’t really listen to music to “inspire” me, but I have some music that I deeply connect with in the same way I connect with look at fiona. “Oil Show” by Radiation City and “I Didn’t Know” by Skinshape are some off the top of my head. Also loooove The Killers.
Gabby: Honestly, I don’t really have direct inspiration for this project. I grew up a hardcore kid, which influences my tone a lot. I also pull a lot from what music comforted me in high school. Slaughter Beach, Dog, Slowdive, Sweet Trip, Matt Elliot, Radiohead, Emperor X, It Looks Sad., Greet Death, Indian Summer and Turnover.
What’s the most exciting thing happening in music right now?
We really love that a lot of artists are committing to being original. Recession pop is real and we’re definitely in a golden era of pop music. It’s a little grim, but we feel like the escalating troubles of the modern world create a sort of reminder of our impermanence.
Where do you see the music world heading in the next five years?
The internet has really helped open up the world of independent music. We’re all used to
hyper-niche algorithms, which are becoming pickier. As the major label pop world strives for polished, “perfect” music, we think people will crave honesty and relatability.
How is music helping you during these uncertain times?
It’s a safe place to disassociate for a little while, and get lost in the blinking lights. It brings us together. Puts us in each other’s shoes. More of that, please.
Groover connects independent artists with music industry professionals to accelerate their careers. Their goal is to empower independent artists by providing a platform that connects them with the best curators, radio, media, labels and other music pros to receive guaranteed feedback and exposure.
Over 700,000 artists use Groover to connect with 3,000+ professionals across the globe. Artists have received over 7M+ pieces of feedback, 1M+ shares (e.g. playlists, reviews) and 1,500+ label contracts — all thanks to Groover!
→ Continue reading at Spin
