Go Deep Into the World of NFTs With Rappers Buying and Selling

To the Moon
Over the last two years, NFTs have become an inescapable part of life online. Though some critics dismissed them as a trend, the tokens seem here to stay in hip-hop.
Words: Grant Rindner
Editor’s Note: This story appears in the Summer 2022 issue of XXL Magazine, on stands now.

Hip-hop artists have always loved the finer things in life—elegant clothing, exotic cars, gleaming jewelry. The industry’s latest fixation, the NFT, falls into a similar category, with rappers like Future, Gunna and Eminem spending hundreds of thousands of dollars on collectible pieces of digital artwork. Whole cottage industries have emerged selling luxury goods to famous MCs, but the key difference with

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