Baby, Those Tickets Were Born to Run

July 20 is a day many longtime Bruce Springsteen fans would like to forget. That morning, as the first six shows for The Boss’ 2023 North American tour went on sale through Ticketmaster, devotees were shocked to find most seats gone within seconds, and instead only “platinum” or dynamically priced tickets available for purchase — at costs as high as $5,000.“Surely, these multi-thousand-dollar prices were not intended or anticipated, many of us thought,” wrote the editors of the long-running Springsteen fan platform Backstreets. “Some assert the algorithm got out of control — are we sure that it was ever in control? We’d never expect Ticketmaster to balk at making

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