Why L’Occitane’s New Virtual Store Uses Gaming And Personalization

French beauty brand L’Occitane en Provence has launched a interactive virtual store for the holiday season. The digital activation developed by retail tech outfit Emperia is conceived as an Alpine chalet and features limited edition holiday ranges, alongside personalization options and gamified edutainment spotlighting the brand’s recycling initiatives.

Visitors can find gift wrapping elements scattered around the space out of which they can build their own customized box. Upon completion of this mini-game, an animation reveals the personalized box, alongside a “special L’Occitane holiday reward.”

Products are arranged in five areas—advent calendar, holidays limited edition collection, gift sets, fragrances and Santa’s wish list—that are defined according

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