Virgin Voyages Partners With LVMH’s Starboard As Harding+ Walks Away

Specialist cruise retailer Harding+ will part company with Virgin Voyages in stages between April and July this year, in order to cut its losses after a difficult launch period for the British cruise line. LVMH-owned Starboard Cruise Services will take Harding’s place later this year.

The switch comes just as Virgin Voyages is set to add another two ships to its current two-strong fleet, and the situation will be disappointing for both parties which have been partners for six years.

When billionaire entrepreneur Richard Branson first announced he was entering the cruise business with Virgin Voyages back in 2014, there was huge excitement. The Virgin brand

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