Elon Musk proudly announced Tesla’s all-new Cybertruck in late 2019. More than four years later — two years after the promised 2021 production start date — the first few trapezoid trucks are about to land in customers’ hands. Despite the delays, automotive expert predictions of failure, and its “cyberpunk” design (Musk’s word), Tesla’s first entrant into the immensely popular pick-up truck segment will be a success.
The world’s best-selling vehicle — for 41 years running — is the Ford F-150 full-size pick-up. On a typical year, Ford sells about 650,000 units, satisfying a broad range of buyers that use their trucks to haul, tow, commute, and off-road.
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