When it comes to beauty products, our collective eye of the beholder has expensive taste. The US cosmetics market was valued at nearly $50-billion in 2022. Makeup reviews and tutorials rank among the top-three most watched categories on YouTube. With 15+ million viewers, beauty influencers like Sandra Cires or Jeffrey Star command digital platforms comparable with the most watched network television shows. Today’s beauty products and brands are much more than a sum of their ingredients and marketing. From “lipstick on a pig” making Presidential debates history to providing “TikTok evidence” in the Amber Heard and Johnny Depp court battle, beauty has become a space of national public discourse.
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