Sentient Jet Adds Instant Text Booking To Digital Strategy

Sometimes seemingly small things can have a big impact. At least, that’s the hope for Directional Aviation’s Sentient Jet, which like most in the industry, has seen demand soar. In 2021 the Boston-based inventor of the jet card flew 30,000 legs, up from 17,000 the year before.

Like others, it has struggled to maintain the high levels of service its well-heeled customers, who spend six figures annually, expect. For an industry that mainly relies on human interactions to make things flow, the pandemic has revealed various pain points, with members of programs finding themselves waiting on hold and waiting for callbacks, which made Sentient’s outreach about something that

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