Featuring daily auctions of prestige, pre-owned timepieces, the online watch auctioneer LOUPE THIS was founded in July 2021 by Eric Ku and Justin Gruenberg. While it may be relatively new to the watch world, LOUPE THIS recently made horological history in May 2022 by auctioning off a rare, handmade 1967 Cartier Crash 18-karat gold watch for the majestic sum of $1,503,888. (This world-recording-setting transaction concluded after eight days and 81 bids.) Embodying a world record for the most valuable vintage Cartier watch ever sold, this milestone magnifies the platform’s leadership in online prestige, pre-owned watch auctions. Fittingly, the LOUPE THIS tagline is, “Watches in Focus.”
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