Research And Insights On Why Millennials And Gen Z Will Drive Small Town Entrepreneurship

If you consider that the Internet really starting showing its anywhere access, innovative business models and infrastructure potential in the year 2000 or so, then why did we need a pandemic to fuel a remote work trend? Entrepreneurs for years have been building cloud-based technologies and services which allowed for anywhere, anytime access. So why is remote work becoming such a hot topic today with employers saying come back to work and employees indicating they want to work remotely? This combination of technology and desire for a better lifestyle will drive the increase of entrepreneurship in small towns. Why? It’s a combination of generational changes, lifestyle and angst.

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