Throughout the pandemic Piaget was largely quiet as the company was in a transitional phase. Chabi Nouri, the first woman to lead a Richemont-owned watch brand, was replaced in 2021 by Benjamin Comar, who last served as CEO of the French high jewelry brand, Repossi.
As part of Comar’s plan to revive the luxury jewelry and watch brand, he made some strategic hiring decisions. He brought in Fatti Laleh, an experienced luxury marketing and advertising professional, as global director of communications and image, and Greg Weeter, who spent 23 years with Bulgari, as Piaget’s new president of Americas.
As the company rolls out new
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