Hot on the (tiger embossed) heels of the Plein Sport presentation during January’s Milan Men’s Fashion Week, Philipp Plein launched his first Plein Sport U.S. retail location at 119 Spring Street in New York’s SoHo on the eve of New York Fashion Week.
Unlike the 300 odd Plein Sport self service stores rolling out this year in premium malls in Europe, (first stop Madrid), The New York incarnation occupies a spot on hip retail location Spring Street in SoHo where activewear neighbors number Alo Yoga and adidas.
While Plein Sport New York may not follow aforementioned European model, it follows the Plein model. Just like the
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