Fondly called Casa Panerai, the new Madison Avenue flagship Panerai boutique just opened – complete with an outdoor celebration that marked the big event. Smartly located in mid-town’s up-and-coming luxury shopping area, the new Casa Panerai occupies the corner of Madison Avenue and 63rd Street. The more than 2,000-square-foot two-story-tall store is the brand’s largest in the world and marks its commitment to the American market.
From outside, the boutique is all glass in the front and on the 63rd Street side and offers an open view inside. Without even going in, passersby get great glimpses into the brand thanks to window displays, but
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