Jane Wurwand On The Power Of Human Touch In Skincare And The Future Of Beauty

In an industry historically saturated with products that promise to fix your “imperfections” to make you fit archaic Occidental beauty standards, Dermalogica founder Jane Wurwand bucked the trend by creating a skincare line that sees skincare as an extension of healthcare.

“Because the skin is a living organ of the body, skincare should be considered part of daily health care—as important and standard as brushing your teeth,” says Wurwand.

Wurwand’s innovative approach to skincare propelled Dermalogica from a bootstrapped small business to a legacy skincare brand that’s currently retailed in 100 countries.

“The products are designed to be a bridge between a pharmaceutical and a

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