Keep calm. London Bridge is not falling down. It is uploading, rendering, and otherwise digitizing the economy of this historic hub for culture and commerce. The tech upgrade comes amid the efforts to revamp Brand Britain in the eyes of contemporary luxury consumers. While the US tech giants continue to set the rules of engagement online and EU fashion hubs are grappling with the decentralization of trend-making amid a growing network of alternative fashion capitals, London has emerged as a go-to destination for fashion tech. It is the industry’s most fascinating and often misunderstood segment. The move is not surprising for a city with one of the world’s first
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