The premium and luxury fashion sectors are increasingly dominated by multinational conglomerates with huge marketing budgets like Moët Hennessy Louis Vuitton (LVMH) and Gucci-owner Kering Group, still mired in controversy over ill-judged messaging from Balenciaga. However, many discerning consumers are shifting loyalties to independent fashion labels that stand out from the crowd.
With roots in haute couture and a strong signature identity in the form of the leather “bubble bag”, Tissa Fontaneda has found a USP that it can exploit and which has attracted some big, and somewhat sophisticated, names. They include royalty like the queens of Spain and Jordan, respectively Letizia Ortiz Rocasolano and Rania al
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