How Eco Terreno Is Bringing Wine Country To San Francisco With Its New, Upscale Urban Tasting Room

San Franciscans no longer need to haul it to Sonoma or Napa Valley when they’re in the mood for an upscale wine tasting experience thanks to the newly opened Eco Terreno, an Urban Wine Tasting Room in North Beach’s historic Jackson Square.

Mark Lyon, founder and owner of Eco Terreno Wines and Vineyards, one of the few leading Biodynamic and organic certified vineyards in the US, launched the Eco Terreno brand in 2012. After exploring his options in Sonoma, he was struck by the shear saturation of tasting rooms. He decided to bring a touch of Sonoma to the city, embracing the many visitors from Sonoma’s urban

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