Amarula is an adult beverage enjoyed across the globe. The prominent elephant on its label is as recognizable on a backbar in London as it is in a duty-free shop in Santiago, Chile. In recent years it has expanded its footprint to include chocolate, raspberry, and vegan variations. Each spin-off already enjoys a fanbase nearly as fervent as the flagship. How it arrived at this universal level of appeal is a fascinating story; one that spans decades.
The product first hit shelves in 1989. It wasn’t the most obvious of entries into the market: a cream liqueur made using the fruits of the marula tree, native to
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